I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
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The digital landscape is almost unrecognisable — particularly for publishers. LLMs have changed the way people source information, whether that’s the news they consume or how they shop. The knock-on effect for traditional publishers has been significant: fewer clicks, lower traffic, and reduced revenue, alongside a lack of visibility on what’s using their content and how.
